Behavioral Strategy

Behavioral Strategy

This multiple day training program is designed for middle management and higher who would like to execute a behavioral change plan. Behavioral change plans are particularly useful for anyone who wants to change or influence behavior within an organization (e.g., change agents, team managers, project managers).

In collaboration with ADRIBA-Vrije Universiteit Amsterdam, we have developed a Behavioral Strategy program based on the OBM Practitioner curriculum, making it the highest level and best quality course in the field. By participating in the training program, you will:

  • gain insight into the universal laws of human behavior,
  • become familiar with the three pitfalls of wanting to influence behavior,
  • master the four basic strategies of effective behavioral influencing,
  • learn how to apply a proven approach to improve individual and team performance in a

sustainable way.

Upon successful completion of the course, participants will receive a “Certificate of Competency”.

Participants who have already earned a Dutch bachelor’s degree or higher will receive the highly rated post-graduate certificate “Certified OBM Practitioner” from the Vrije Universiteit Amsterdam.

Central to the training is the proven method of “learning by doing”. You will start with your own practical case and will be guided in the design and implementation of a Performance Improvement Plan (PIP). So, what you learn is immediately applied to your work!


This program consists of five months of practical learning:

  • blended classroom (in-person and online): five half-day sessions where you will learn

about theory and work with your team to arrive at a concrete Performance Improvement Plan (PIP),

  • self-study: weekly meetings with your group (approximately 3-4 hours per week),
  • one-on-one support (scheduled with instructor).

Your investment

Based on our experience, the knowledge students gain and apply to real-life business cases is well worth the investment! The fee covers in-class and virtual training, support for self-study, software licenses, literature, and unlimited access to our exclusive OBM LinkedIn group where participants can share best practices and receive advice from others.